[Case Study]

Memorial Day
Concept/Style Guide
Homepage, Email, Banners


  • Client: Sears.com Website Homepage
  • Date: 2016
  • Role: Senior Visual Designer
  • Deliverables: jquery homepage rotating hero, banners, email

About the project

Working primarily with the homepage team, I was asked to help out on creating some concepts for the upcoming Memorial Campaign that could be easily converted into a style guide to be carried across the remaining patriotic holidays for the remainder of 2016. In addition to creating assets for the home page, I created mobile/desktop banners, mobile app homepage, and translated the concepts to email as well. Below are a couple of the concepts. Featured first below is the chosen concept (wavy flag) that has been utilized all year round. Beyond that, it is accompanied by part of an earlier concept (grass theme) that was picked up and carried out in several deployed emails./p>